Home > Interview > Toxicity, War, and Starting a Business: A Marital Conversation on Frontline Experience and Entrepreneurship in Zaporizhzhia


Toxicity, War, and Starting a Business: A Marital Conversation on Frontline Experience and Entrepreneurship in Zaporizhzhia


A podcast between spouses discussing war, mental health, opening a business, and adapting to social changes.

In this podcast, hosts Katya and Taras, a married couple, honestly share their life experiences during wartime. One of the key topics is toxicity in the Ukrainian army—whether it is a necessity or a character trait. Taras discusses communication styles in the military, showing when aggression is justified for survival and effectiveness. They contrast the military approach with civilian work, where excessive delicacy can hinder results.

Psychological challenges for children during the war are given significant attention. Through personal family stories, the couple highlights the difficulties of parenting and explains how wartime impacts children's behavior and emotions. They stress the importance of parental example for children of military personnel.

The second major topic is launching a business in Zaporizhzhia. Katya shares her journey of applying for a grant for veterans' families, the process of opening a Pilates studio with reformer machines, her obstacles, and motivation. She explains how entrepreneurial activities help distract from war-related stress, support the city's economy, and create jobs.

Other topics include reflecting on societal change, the identity of southern Ukraine residents, workplace teamwork, and experiences with previous media and community projects.

The podcast ends with a call for bravery, supporting local business and community, and a discussion of regional characteristics and mentality.