In recent days, panic-filled messages have circulated on social media about mass supermarket closures in Kyiv. People are sharing videos of queues, claiming product shortages and empty shelves. In reality, however, the situation is more stable than it appears online.
After the January 9 attacks, heating and electricity outages began in Kyiv and the region. On January 12, emergency power cuts were introduced due to infrastructure overload, with the most severe issues affecting some districts of the capital and the left bank of Kyiv region.
The Ministry of Economy states it is in constant contact with retail chains. Clear action algorithms have been developed for power outage scenarios, as well as procedures for informing customers and restoring store operations. Deputy Minister Taras Vysotskyi emphasizes that temporary closures are technical and mostly linked to emergency power cuts or generator failures in the cold. There is no systemic product shortage or panic-driven demand, and deliveries are reported as stable.
Representatives of the ATB and Avrora chains confirm that all stores in Kyiv are operating, powered by generators, and that they have increased deliveries. Novus acknowledged that about 17 stores in Kyiv and the region were temporarily closed, but their opening schedules are regularly updated and most problems are swiftly resolved. Silpo also admits difficulties—equipment may fail in the cold and generators do not always power large stores, but teams work quickly to address issues.
Localized queues near certain outlets are visible on social media, and demand for generator fuel has risen. Still, major chains remain open or inform customers about nearest alternatives. There is no mass collapse, stock is available, and supply chains remain stable.
Observers note local authorities were insufficiently prepared for such challenges: alternative energy systems have not been widely implemented. At the same time, retail chains strive to provide alternatives for consumers, minimizing inconvenience.
In summary, social media panic is disproportionate to actual events. Some supermarkets may close temporarily for technical reasons, but there is no overall shortage of goods in the city. Technical and logistical stress will persist at least until spring, but no catastrophic situations have been recorded.
