Russia is experiencing a deepening economic crisis as authorities attempt to regulate prices, resulting in greater shortages and higher costs for consumers. The most vulnerable social groups, especially those relying on discounted goods, are affected the hardest.
In November 2025, Daria Murova, a mother of three from Rybinsk, posted an emotional video protesting the cancellation of discounts on marketplaces. She noted her family relies on sales and discounts for almost all shopping, with few alternatives available. The video quickly went viral, symbolizing a broader economic issue.
According to Bloomberg, Russia enters its fourth wartime winter, with the consequences now keenly felt. Grocery prices have more than doubled in recent years, while sales of staples like milk, buckwheat, and rice have dropped. Discounts on marketplaces have become a battleground between banks and platforms: major banks demand limits on discount programs, calling them unfair competition, while marketplace operators warn this will raise prices for millions.
Surveys indicate most marketplace shoppers oppose the banks’ initiative. Experts observe a major shift in consumer behavior: Russians increasingly seek out discounts, postpone major purchases, and opt for cheaper brands. Over 60% have no savings, while many of those who do consider them minimal.
The retail sector is undergoing serious restructuring: clothing and electronics stores are shutting down, and car sales are declining. Discount stores, meanwhile, are growing more popular. Food now accounts for 40% of household spending.
Economic growth is slowing, the state budget faces deficits, and new taxes are being introduced to cover gaps. For many Russians, discounts are no longer a privilege but a necessity. The ongoing dispute reflects the depth of the country’s economic crisis.
